Intermediate Currency
Forcing users to buy virtual tokens to disconnect purchases from real-world money.
What Is Intermediate Currency?
Intermediate Currency is a dark pattern that falls into the Sneaking category. Forcing users to buy virtual tokens to disconnect purchases from real-world money. By exploiting specific cognitive biases, companies use this manipulative design technique to push users into decisions they wouldn't normally make.
Real-World Examples
An interface employing the Intermediate Currency pattern purposely obscures the right choice and heavily pushes the user toward the manipulative action.
Clear, neutral design where all choices are presented equally without misleading framing or forced actions.
Severity Assessment
HIGH — Based on its impact on user autonomy and potential financial or privacy harm, this pattern is rated as HIGH.
Remediation
Replacing Intermediate Currency with ethical UX involves:
- Prioritizing user transparency and informed consent.
- Making opt-outs as easy as opt-ins.
- Removing asymmetric visual weights from critical choices.
Think your product might use Intermediate Currency? Book a UX audit →
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