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About Dark Wiki

Exposing the design tricks that manipulate billions of users daily.

Our Mission

Dark Wiki is an investigative exposé platform dedicated to identifying, documenting, and analyzing dark patterns — deceptive design techniques used in digital interfaces to trick users into actions they didn't intend to take.

We believe that understanding manipulation is the first step to resisting it. By documenting every known dark pattern with real-world examples, severity assessments, legal analysis, and remediation guidance, we give consumers, designers, regulators, and researchers the tools they need to fight back.

What We Cover

Our encyclopedia currently documents 50 dark pattern categories, each with:

  • Worked examples — 40 of them, 33 paired with an honest alternative.
  • Severity assessments — A 1-10 severity score based on financial harm, scale of impact, and regulatory attention.
  • Legal analysis — How EU, US, and UK regulators have addressed each pattern through legislation, enforcement actions, and fines.
  • Detection checklists — Practical guides for identifying whether you're being manipulated.
  • Remediation guidance — Ethical alternative designs that respect user autonomy.

Our Approach

Dark Wiki takes an investigative journalism approach to UX analysis. We don't soft-pedal. When a company uses a dark pattern, we name it, document it, and explain exactly how it works psychologically and why it may violate consumer protection law.

Our analysis is built on:

  • Published academic research on deceptive design
  • Publicly reported regulatory enforcement actions
  • Publicly observable interfaces
  • Industry reporting and investigative journalism
  • Direct observation and testing of interfaces

Who We Are

Dark Wiki is a property of Garnet Grid Consulting LLC, a technology consulting firm specializing in software engineering, AI, and digital strategy.

We practice what we preach. Dark Wiki itself is designed with zero dark patterns:

  • We carry third-party advertising, which sets cookies; our disclaimer says so plainly.
  • No confirmshaming — our newsletter signup says "No thanks" not "No, I prefer to be manipulated."
  • No fake urgency — our content is always available.
  • No hidden costs — everything on Dark Wiki is free to read.
  • No obstruction — if you want to leave, just close the tab.

Contact

For press inquiries, research collaboration, or to report a dark pattern:

If you're a designer or product manager who wants to audit your interface for dark patterns, we offer professional UX compliance audits.

Our Sister Projects

Need a Professional UX Audit?

Garnet Grid Consulting can help you identify and eliminate harmful UX patterns before they damage your brand.

Book an Audit

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Who operates this site

Dark Wiki is built and operated by Garnet Grid Consulting LLC, an independent technology studio. You can reach a person at [email protected]; the contact page says which address suits which question.

How our content is produced

Pattern entries are researched from published regulatory findings, academic work on deceptive design, and publicly observable interfaces, and drafted with the assistance of large language models, and reviewed by a person before deployment. Where we describe a pattern we aim to describe the mechanism, not to accuse a particular company of intent we cannot evidence.

If you find something inaccurate, tell us and we will correct it rather than quietly leave it standing. Corrections go to [email protected].

How the site is funded

The site is free to read and carries third-party advertising. Advertising never decides what we publish and no advertiser is given editorial input. Our disclaimer carries the full advertising disclosure.

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